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Don't ignore Qualitative Research. Start getting the most out of your data


Organize and store data in one place. Ask questions of data that  aren't possible manually. Find evidence based insights faster.

If you want to get an edge by better understanding the explosion of unstructured data in the world today, you need NVivo - powerful software for qualitative data analysis.

Whether you are working individually or in a team, on Windows or Mac, are new to research or have years of experience, there's an NVivo option to suit you.

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